Masterworks made blue-chip art investing accessible to everyday people, letting anyone buy and trade shares in multi-million dollar works by the world's most iconic artists. The creative had to make something unfamiliar feel trustworthy, exciting, and within reach.

As Lead Brand Designer on the creative marketing team, I oversaw a team of designers and owned the daily workflow of digital marketing needs. I built new workflow strategies and templates that meaningfully reduced asset production time across the team.

On the campaign side, I spearheaded the brand creative for paid digital and out-of-home, building a visual language that could live everywhere from subway walls to social feeds.

App downloads doubled from viewers grew from 18% to 33%.