Masterworks built a platform that made fine art investing accessible to everyone. Level & Co. was its opposite. A private Upper East Side gallery for the most discerning collectors, where discretion and exclusivity were the whole point.

The challenge was building a brand that felt entirely distinct from its parent company while fitting naturally into the world of 30 East 74th Street. Luxury without noise. Confident without flash.

I developed the full brand identity and system from the ground up: logo, visual language, and marketing collateral, all built to signal exactly the right things to exactly the right people.

Results: The grand opening drew a highly attended crowd of collectors, advisors, and press. Level & Co. went on to become the primary revenue driver for Masterworks as a whole.

Read Forbes press release here.