Blue Apron was where I learned what it means to work at scale inside a living brand. As part of the in-house creative team, I produced 360 digital campaigns across paid media, banner ads, and email marketing, promoting food, wine, and chef partnerships to a national audience.

The work required speed and consistency in equal measure. Staying on brand across a high volume of assets while leaving room to thoughtfully expand the visual language with each new campaign.

A highlight was the Sam Kass partnership. Kass served as President Obama's personal chef in the White House, and bringing his story and aesthetic into the Blue Apron world required care and intention at every touchpoint, from image selection to landing page execution.