Thinking
made visible.

Hi, I'm Daniel. I'm a creative lead and brand designer who thinks in systems, leads with concept, and knows how to bring a room along for the ride.

I grew up in the Midwest (“ope!”), where I learned to make things that actually work. New York sharpened everything else. There's an energy to this city that got under my skin early on, everyone moving with purpose, everyone going somewhere. I wanted in on that.

A decade later, I've built brands for The Walt Disney Company, Tommy Hilfiger, and National Geographic. I've dressed Broadway productions, launched startups, and opened galleries on the Upper East Side. My passion for design grows with every new challenge, but my approach stays the same

When I am not designing you can find me roaming the many great parks in NYC or spending time with my two Siamese cats (albeit opinionated and menacing as they are).

If that sounds like the kind of thinking your next project needs, let's talk!