Freespira's old brand felt more alarming than therapeutic. Harsh reds, no system, and a logo that couldn't scale. For a company treating panic disorder and PTSD, that was a problem worth solving.

I led the full transformation: logo refinement, complete brand guidelines, packaging, device photography, and a member-facing campaign ecosystem built from the ground up.

The result: An 18% year-over-year increase in health plan lead volume. Production costs cut significantly by moving creative in-house. A brand system that shortened production time across every channel.